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SureStart Media: Insurance News & Insights
Scaling with technology - how SureStart covered over 300 000 unique customers in South Africa
SureStart featured on ITWeb, sharing the beliefs behind its lean, technology-led growth. [Cape Town, September 2026] – SureStart Online Financial Services (Pty) Ltd, an authorised Financial Services Provider (FSP 47233) and independent digital insurance broker, has been featured on ITWeb discussing how a team of eight has provided cover to more than 300,000 unique beneficiaries across South Africa. In the piece, Executive Director Matthew Farquhar, CFP®, outlines the three be
SureStart Online Financial Services
2 days ago1 min read
Insurance only works when people can actually access it
At its core, Insurance is a transfer of a material personal or business risk to the balance sheet of an insurer, in exchange for a premium. However, a large portion of the South African population cannot utilise this important risk transfer “safety net” due to legacy distribution models built around paper-based application forms, face-to-face meetings and lengthy onboarding processes. The ultimate, unintended consequence being financial exclusion for the most vulnerable. Thi
Matthew Farquhar
Feb 43 min read
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