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SureStart Media: Insurance News & Insights
Scaling with technology - how SureStart covered over 300 000 unique customers in South Africa
SureStart featured on ITWeb, sharing the beliefs behind its lean, technology-led growth. [Cape Town, September 2026] – SureStart Online Financial Services (Pty) Ltd, an authorised Financial Services Provider (FSP 47233) and independent digital insurance broker, has been featured on ITWeb discussing how a team of eight has provided cover to more than 300,000 unique beneficiaries across South Africa. In the piece, Executive Director Matthew Farquhar, CFP®, outlines the three be
SureStart Online Financial Services
Sep 181 min read
How embedded insurance can be used as a customer value proposition and competitive advantage.
How embedded insurance can be used as a customer value proposition and competitive advantage.
Matthew Farquhar
Aug 212 min read
What is Embedded Insurance? A complete guide for 2026
A diagram of Embedded Insurance showing four purchase touchpoints (retail, travel, mobility, device) radiating out through connection nodes to the central checkout, with a shield badge tying the network together.
Matthew Farquhar
Jul 274 min read
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