Scaling with technology - how SureStart covered over 300 000 unique customers in South Africa

SureStart featured on ITWeb, sharing the beliefs behind its lean, technology-led growth.

[Cape Town, September 2026] – SureStart Online Financial Services (Pty) Ltd, an authorised Financial Services Provider (FSP 47233) and independent digital insurance broker, has been featured on ITWeb discussing how a team of eight has provided cover to more than 300,000 unique beneficiaries across South Africa.

In the piece, Executive Director Matthew Farquhar, CFP®, outlines the three beliefs that have shaped SureStart's growth: scaling with technology rather than headcount, treating customers excellently rather than just fairly, and using digital distribution to reach South Africans traditionally excluded from insurance — including domestic workers, spaza shop owners and courier drivers.

"Technology is what makes it viable to reach the next 300,000 – and the 300,000 after that," says Farquhar.

Read the full feature on ITWeb here: Scaling with technology: how an 8-person digital insurance brokerage covered 300,000+ customers