We believe insurance shouldn't be difficult.
About Us
300 000 +
Unique Beneficiaries issued cover.
Our guiding principle:
Cover & Claims
in a click.
South Africa has the highest income inequality in the world.
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We believe embedded insurance closes the insurance cover gap while accelerating financial inclusion.
To be the market-leading digital insurance broker by transaction volume for South African SMMEs - integrating high-impact, embedded insurance that grows the business and protects the customer, at the same time.
What's our ultimate vision?
As a digital insurance broker, this is our North Star, our guiding principle we use to evaluate our business decisions.
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It tells the business that we embed insurance with that we provide a simple process while letting the end user know that we try make claims as quick and easy as possible.
How we are doing this:
A large majority of our cover is issued to people who would likely not have had any cover unless the platforms had worked with us.
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Technology allows us to integrate high-impact insurance seamlessly into an existing customer journey creating more value for the business and less hassle for the customer.
How we are doing?
Meet the SureStart team
Matthew
Farquhar
Executive Director
Coenraad
Schoeman
CFO & Director
Hanno
Van Aarde
Founder & Non-Executive Director
Chad
Nomdo
Operations Manager
Natasha
Fisher
Financial Coordinator
Gareth
Gibbons
Customer Support
Timothy
Dzenga
Customer Support
KuhleÂ
Yanta
Content & Support