Instant Cover,
not a few emails.
bought in a few clicks,
Licensed Digital Insurance Broker,
specialising in API's & Click-to-Buy Insurance.
Why choose SureStart as your Digital Insurance Broker?
SureStart is a South African digital insurance broker specialising in embedded insurance, helping businesses increase revenue, reduce risk, and build customer loyalty by offering the right insurance products at the right moment — backed by over a decade of InsureFintech experience.
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We don't just sell insurance. We help businesses turn everyday customer interactions into new revenue streams, stronger retention, better customer outcomes and a USP that differentiates you from your competitors.
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Proven expertise you can trust — over a decade of experience consulting, implementing, and optimising solutions across the InsureFintech value chain, so you're partnering with specialists, not generalists.
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South African market leaders in embedded insurance — we work closely with some of the country's largest and most innovative insurers to build embedded solutions that drive real business results.
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Independent, unbiased advice — as an independent broker, we source the best product at the best premium, matched to the most efficient user experience — giving both you and your customers better outcomes, not just a sale.
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Regulated and accountable — SureStart is licensed and regulated by the Financial Sector Conduct Authority (FSCA) under FSP number 47233, giving you the confidence of working with a fully compliant partner.
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A track record that speaks for itself — we've insured over 300,000 unique beneficiaries and paid out millions of rands in claims, proving our solutions work when it matters most.
Embedded insurance is the seamless offering of insurance cover directly at the point of sale — built into the products, services, or platforms your customers already use, rather than sold separately by a traditional insurer. In simple terms: instead of sending customers elsewhere to buy cover, you offer it right there — when they buy a device, book a trip, finance a car, or sign up for a subscription. It turns a single transaction into an ongoing relationship, and an ongoing relationship into new revenue.
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For businesses, this isn't just an insurance product. It's a growth and retention tool that helps you:
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Increase revenue per customer — without adding new products to build or manage, you unlock a new income stream from every sale.
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Build customer loyalty — protection at the point of purchase builds trust, reduces buyer's remorse, and gives customers a reason to stay.
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Reduce churn — customers who feel protected are less likely to switch to a competitor.
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Differentiate your offering — stand out from competitors who still send customers elsewhere for insurance.
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Whether you're a retailer, E-commerce platform, mobility platform, ticketing platform or subscription business, embedded insurance turns a routine transaction into a stronger, longer-lasting customer relationship — and a new line of revenue for your business.
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What is Embedded Insurance?
The four core pillars of insurance we specialise in:
Financial Inclusion
Bridging the insurance gap by insuring the traditionally excluded - often for the first time.
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This could be domestic workers, courier drivers or spaza shop owners.
We turn access to cover into loyalty, growth and economic inclusion.
Travel & Leisure
Whether it's a holiday, drone flight or access to the internet, we insure your fun.
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We do this by providing quick, relevant and cost-effective cover than can be taken out in a few clicks.
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More convenience so you can spend less time on paperwork and more time on fun.Â
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We help small and medium businesses access the cover they need to protect their operations, grow revenue and improve customer loyalty with embedded insurance.
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We are specialists in sourcing the right product, guiding you through implementation and helping your customers with claims.
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SMME's
Events & Entertainment
We provide specialist insurance for event organisers and ticketing platforms.
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From SASREA-required liability cover to Ticket Refund Guarantee , we help the events industry make sure that the show keeps going on.
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Your event revenue is not as unpredictable as the weather with the right cover in place.
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What are our brand labels?
Our brand labels are click-to-buy insurance products — covering both individuals (B2C) and businesses (B2B) — designed to give customers instant, simple access to the exact cover they need, without the complexity of traditional insurance processes.
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Each brand label is built to solve a specific, everyday risk — so whether you're a business owner or an individual customer, you can find and buy the right cover in minutes.
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Travelsafe — leisure outbound travel insurance that protects holidaymakers against trip cancellations, medical emergencies, and travel mishaps, giving travellers peace of mind before they even leave home.
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Drone Covered — in-flight drone insurance for leisure drone pilots, covering damage and liability while flying, so hobbyists can fly with confidence.
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[My]Cylution — cyber insurance for individuals, covering you and your family against identity theft, online fraud, cyber bullying and cybercrime in your personal life.
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SureThing — third-party liability cover for businesses, protecting your company against claims from customers, suppliers, or the public, so you can operate without unnecessary financial risk.
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Cyber SME — cyber insurance built for small and medium businesses, helping protect your company against data breaches, cyberattacks, and the costs of getting back up and running.
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Event Liability — instant event liability insurance for events up to 5000 people and up to R10million in cover.
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Every brand label is designed the same way: simple to understand, fast to buy, and built to solve a real, specific problem for real people and real businesses.